I'm getting ready for another Blogging Workshop next weekend, and inevitably I think, "I need to blog about something!" It's hard to talk about blogging without the practice of blogging.
And so, here we are. I'm writing and you're reading (thank you for that.)
I have my notes ready, and my powerpoint presentation; I've done the homework and the research, and organized everything in such a way as to suggest I actually know what I'm talking about. This isn't said to devalue my presentation, information, or experience but, with humility and honesty because anyone who knows anything knows how much more they have to learn.
DO IT WITH INTENTION
I do have some thoughts to share, however, on the idea of blogging. First, if you're posting on social media, you are already blogging; you're just doing it without intention. Social media compares to standing in a crowd of a thousand people, all talking about themselves - posts and advertisements all competing for your attention. Social media is not a host for your blog but the place to share a link to your blog. When you decide to blog with intention, you open a door and create the opportunity for someone to step out of that noisy, crowded space and have a conversation with you. Not yelling over the din, but an honest to goodness conversation about things that matter to you both.
DO IT REGULARLY
I recently listened to a podcast from Marketing brain Seth Godin, and he said the way to get kids to write well is to get them to write often. Not well, but often. Write, and write some more. "Write, write, write." That's kind of the way I learn too. While it may seem difficult to get into a routine, I suggest setting up a schedule and trying to stick to it... and if I could follow my own advice, that would be amazing. I do think that schedule is not as important to someone who is blogging for the sheer pleasure of the act and practice of writing. If you're not trying to develop a readership or establish yourself as a presence on the internet, then it may not be terribly detrimental to blog as often or as little as you care to.
I often suggest using your cellphone as a recording device, capturing ideas as they arise. Squarespace has a great mobile app that allows you to blog on the go, too. I will sometimes dictate thoughts as a text message or email to myself, so that I can copy and paste the content later on, when I have time to really organize my thoughts into something that makes sense to me.
DO IT FOR YOU
My blogging workshops are most often geared toward visual artists, as I try to share whatever information I can about marketing to artists specifically. I suggest using a blog as part of the creative process; instead of micro-blogging on social media, try using a blog as your space for posting images and videos of a work in progress. Musings, experiments, and research that are part of the creative process are well kept on a blog and can be shared in meaningful ways (or not.) The inner workings of the artist are often an enigma to onlookers and offer insight into the artist's mind and process. You'll also have the blog as a reference later, for your own reflection as well.
If you're interested, I have more thoughts on blogging for visual artists in another blog post HERE. The bottom line for me is, as Seth Godin said, "Write. Write. Write."